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Did you ever use the term "Hi-Fi" in reference to your home
audio system? Then this article, by Tom Hannaher, our former vice
president of advertising, is for you.
For many of us, the 60s and 70s were decades where music dominated
our lives. A good stereo system was our most important possession.
Every evening and every weekend was built around listening to music.
If you had a party, it was a music-focused party. If you sat around
and played cards, there would be a minor power struggle over who
controlled the turntable. And sometimes we would, gasp, just sit
around and listen to music--without a word being spoken.
But then things changed. We grew up and had babies. Got jobs that
were a little more demanding. And, very importantly, VCRs and cable
TV entered our lives. I grew up in a Midwestern town that had only
two television channels. There was a big celebration when ABC finally
acquired a local affiliate. And let's face it, when 'Welcome Back
Kotter' and 'Mork and Mindy' are the peak of your television viewing
week, it makes a few hours of Little Feat, Talking Heads and Captain
Beefheart seem awfully appealing in comparison.
When I worked at Advent in the mid-70s, I remember how exciting
it was to go to a party and watch a bootleg videotape of a movie
(Star Wars on a 3/4' U-matic Sony VCR) on a big-screen TV in someone's
home. I remember the big Advent dealer in Philadelphia being ecstatic
about home theater because "when you need to go to the bathroom,
you just stop the thing!"
The ability to rent movies and watch more than 5 or 6 channels
of bad TV programming changed my life, and the lives of many others.
After years of maintaining an 'I'm too hip for TV' attitude, I got
rid of my 9" black and white TV and got a good color monitor
and a VCR. I got cable. I connected my stereo system to my TV. Then
I replaced my stereo with a Dolby surround system. And slowly, almost
unnoticeably, I started listening to music less and less. Movies,
old movies, new movies, foreign movies, all kinds of movies became
my primary source of entertainment. Recently I even stopped listening
to music in my car, opting instead for talk shows! What, pray tell,
was I becoming? Old, I guess.
But while there may be no cure for aging, there is a cure for 'nomusicitis'.
For me, the cure, as yet incomplete, has had many phases. Here's
what I did, I recommend you give it a try:
- Go through those boxes of CDs in your basement. Amazing how
they pile up, isn't it? We have CDs stored in at least six places
in our home, with the majority residing in cardboard boxes in
my basement. Now, about once a month I go through them all and
pull out 10 I want to listen to again. Guess what? They're great!
Bonnie Raitt's first album, the one recorded in the barn with
Willie Murphy on a Crown SX-744 four-channel tape deck, is still
one of the most wonderful listening experiences every created.
Captain Beefheart's 'Lick My Decals Off Baby' is, well, still
wonderful and weird. 'Sympathy For The Devil' and the rest of
Beggar's Banquet is simply amazing. And Lowell George is still
the greatest guitar player who ever lived. We miss you Lowell.
- Listen to your kid's music. Maybe I'm lucky, but my last remaining
at-home kid has pretty interesting musical tastes. I've started
borrowing CDs, one at a time, from him. I play them during my
morning workouts in the basement. Tool and Radiohead are excellent
bands. So is Nine Inch Nails. The Beastie Boys really are pretty
interesting, and funny. The vote's still out on Fat Boy Slim.
But I'm listening to different music, and having fun doing it.
- Exchange CDs with your co-workers. Some of them have very interesting
tastes in music. Some of them like Garth Brooks. You'll sort things
out. Give it a try.
- Put a jukebox on your hard drive. If you don't already have
an MP3 jukebox program on your hard drive, get one. The software
that comes with the Creative Jukebox® is terrific. 'Real Jukebox'
works very well and so does 'MusicMatch'. Both are available for
free on the Internet. Get one on your hard drive and start downloading
music. You can get absolutely free, absolutely legal MP3 downloads
from a number of sites, including MP3.com. Listen to these bands
who are trying to make a name for themselves. If you don't like
them, erase them. If you do, you can probably buy--or download--a
CD's worth of music from them. Blatant plug: this works best if
you have really good multimedia speakers hooked up to your PC.
If you don't have them, $39-$149 is all you need to spend.
- Try a DVD music video-or get a DVD-Audio demonstration. MTV
showed us how engaging music videos can be. The DVD format delivers
them with great surround sound. Eric Clapton's 'Unplugged' DVD
is terrific. And the new DVD-Audio format, with ultra-high-quality
music in 5.1 surround, is very involving. This is a case where
new technology, in and of itself, can re-spark one's interest
in music. Old recordings sound better, more alive, more realistic
and - with multi-channel sound done right - more fun. We can finally
successfully achieve what "quadraphonic sound" attempted in the
70s.
- Add music to one more room in your home. Use one of our multi-room
speaker add-on kits we sell. Buy a Model 88CD or MusicWorks
system. Get some good multimedia speakers for your computer. There
are lots of affordable ways to add good music to another area
of your home.
- Spend $50 on new CDs. Go ahead. Splurge. Listen. Have a good
time.
- Watch the Ken Burns' special on Jazz. If you didn't see it,
you should. They'll run it again. Or order the DVDs from your
local PBS station. You should especially do this if you don't
think you like jazz.
- Seek and ye shall find. Use the seek button on your car radio
to try new stations that play different styles of music. I find
myself listening to hip hop, klezmer music and P. D. Q. Bach when
I use seek--so clearly there are risks involved. But the rewards
are worth it.
- Create a party mix. Then create a party. We've all seen the
TV ads where people do this and yes, the right way to do it is
with a CD burner or a hard drive, not a cassette deck. But however
you do it, create an interesting mix of music that reflects a
certain party mood, then invite people over and listen to it.
Life is short. It's time for another party. With music.
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