DENVER, CO, September 13, 2006 - Cambridge SoundWorks®, an innovator and leader of the high-performance table radio category, today announced the most comprehensive expansion of its award-winning product line ever with the introduction of five new radio models, on display at the CEDIA EXPO in Denver, Colorado (Booth #579). The Company unveiled its first stereo radio using HD Radio™ technology, the SoundWorks® Radio 820HD. Also being introduced are two complete personal music systems that can connect to an iPod, ZEN, or other digital audio players, the SoundWorks Radio 735 and SoundWorks Radio CD 745; and a compact and stylish monaural AM/FM radio, the SoundWorks Radio 705. The Company also introduced a ground-breaking component HD Radio tuner for under $300. All of the new products will be available for purchase in October and November. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).

"Today's introduction of our new family of high performance table radios marks one of the most comprehensive launches in our history and continues our tradition of innovation in the category," said Rob Mainiero, general manager of Cambridge SoundWorks. "Our new line covers the full spectrum of price and technology, for casual listening or an audiophile-grade experience. Cambridge SoundWorks has a product that delivers just what you're looking for, from a fun and friendly, compact monaural table radio to personal music systems with iPod and ZEN connectivity to tabletop or component HD Radio."

Crystal-clear Reception of HD Radio Broadcasting
The SoundWorks Radio 820HD is a stereo table radio that provides an ideal platform to enjoy crystal-clear reception with HD Radio™ technology and programming. The SoundWorks Radio 820HD was specifically designed to ensure the best reception possible of HD Radio broadcast. A unique-in-class telescoping antenna supports the FM band, while a generously large internal ferrite antenna supports the AM band. As a result, the SoundWorks Radio 820HD will consistently deliver all HD Radio technology's great new features: FM channels with near-CD quality sound, AM radio with FM-quality sound, and extra HD2 multicast channels featuring expanded formats. Plus there's up-to-the-minute text information, such as artist and song IDs, traffic alerts, sports scores and more. All with no monthly subscription fees. True to Cambridge SoundWorks' heritage, the SoundWorks Radio 820HD is an acoustic marvel, sounding remarkably smooth and clear. It will even fill up a larger room with rich sound, yet it is compact enough to fit easily on a small table. A convenient auxiliary input allows owners the benefit of hearing their MP3, CD, DVD player, or PC playback reproduced with the same degree of clarity and accuracy. Retail price: $299.99. Available: November.

Component HD Radio Tuner for Less than $300
The SoundWorks Tuner 850HD is a ground-breaking, component HD Radio tuner that will retail for under $300. Using Cambridge SoundWorks' new SoundWorks Tuner 850HD, a custom installer can create affordable, up-to-date systems that include the superior fidelity and enhanced programming of HD Radio™ technology. The SoundWorks Tuner 850HD comes configured for rack mounting and features 3 signal outputs (2 digital and 1 analog) for maximum installation versatility. An easy-to-use infrared remote control is included for "line of sight" control. In addition, the tuner features a vocabulary of commands to support remote user interface panels common in custom installation. In addition to its "F" connector input for FM, the SoundWorks Tuner 850HD includes a sensitive external AM antenna on a generously long signal lead, allowing placement away from local sources of AM interference. Retail price: $299.99. Available: November.

Complete, Personal Music Systems with iPod, ZEN Connectivity
The SoundWorks Radio 735 and SoundWorks Radio CD 745 offer consumers complete personal music systems with the convenience and capability of attaching a dock for iPods, ZENS or other MP3 players, an AM/FM radio, CD/MP3-CD player (745 only), and more. For iPod users, a dock is included in the complete bundle and will charge the player when connected. A single remote which controls radio functions as well as iPod Navigation is also provided. The ZEN dock is available separately. Both models feature an AM/FM tuner with superb reception, display of RDS information (when available) and 24 presets. The SoundWorks Radio CD 745 plays standard CDs or MP3-encoded CDs. The radios' convenient "AUX" input enables users to connect other audio sources. Programmable bass and treble controls adjust tonal balance for personal tastes. The radios also feature dual alarms for those who want a superior clock radio.

The SoundWorks Radio 735 and SoundWorks Radio CD 745 reproduce music at its best - whether listening to digital music stored on an MP3 player, AM/FM radio, or CD/MP3-CDs. The SoundWorks Radios use Cambridge SoundWorks' award-winning, signature 2.1 speaker design, including built-in powered subwoofer. Driven by a frequency-contoured amplifier, the subwoofer provides deep and accurate bass response that no other table radio can match. Retail price: $299.99; $399.99, respectively, for complete iPod bundle. Available: October.

Feature Rich AM/FM Radio
From the kitchen or bedroom to the dorm or den, the monaural SoundWorks Radio 705 has a contemporary design that makes it look right at home virtually anywhere. While the controls are simple and intuitive, its performance is pure high-tech. The SoundWorks Radio 705 features a Cambridge SoundWorks custom-designed speaker element housed in a sturdy molded enclosure, supported by a flared bass vent. Its sound has the wide range and accuracy that are the hallmarks of all Cambridge SoundWorks radios. Both the FM and AM tuners in the SoundWorks Radio 705 feature high sensitivity and selectivity. Integral FM and AM antennas combine convenience with performance. A convenient AUX in jack makes the SoundWorks Radio 705 the ideal high fidelity playback unit for MP3, CD, DVD players, PC playback and more. It is also bedroom friendly; easy to use in the dark and can turn off on its own with its 30 minute SLEEP timer feature. Retail price: $119.99. Available: October.

Availability The new SoundWorks Radios will be available for purchase in October and November at Cambridge SoundWorks' retail locations, www.cambridgesoundworks.com, or by calling 1-800-FOR-HIFI.

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