DENVER, CO, September 13, 2006 - Cambridge SoundWorks® announced the introduction of its SoundWorks® Radio 820HD stereo table radio at the CEDIA EXPO in Denver, Colorado today (Booth #579). The newest HD Radio™ receiver brings together Cambridge SoundWorks' vast experience in the high-performance table radio category with the newest technology in radio broadcasting. The SoundWorks Radio 820HD will retail for $299.99 and will be available for purchase in November. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).

"As an innovator in the high-performance table radio category, we were eager to reveal the benefits of HD Radio technology, the first significant advance in radio since FM stereo," said Rob Mainiero, general manager of Cambridge SoundWorks. "Using our experience in building our signature sound, our SoundWorks Radio 820HD offers the highest of fidelity and clearest of reception with a beautiful design."

The SoundWorks Radio 820HD provides state-of-the-art technology and programming. Cambridge SoundWorks' award-winning audio performance, intuitive controls and efficient digital technology provide an ideal platform to enjoy HD Radio broadcasting's significantly improved listening experience and expanded local programming. All with no subscription fees required. The SoundWorks Radio 820HD's high performance and sleek design enable it perform well in the widest variety of locations, bringing HD Radio to the office, den, to the bedroom, living room and beyond.

HD Radio at its Best
During the development of the SoundWorks Radio 820HD, special attention was paid to ensure the best possible reception of HD Radio broadcast. A unique-in-class telescoping antenna supports the FM band, while a generously large internal ferrite antenna supports the AM band. As a result, the SoundWorks Radio 820HD will consistently deliver all HD Radio technology's great new features: FM channels with near-CD quality sound, AM radio with FM-quality sound, and extra HD2 multicast channels featuring expanded formats. Plus there's up-to-the-minute text information, such as artist and song IDs, traffic alerts, sports scores and more. All with no monthly subscription fees required.

"The new SoundWorks Radio 820HD table top is an excellent product for consumers to discover the new world of crystal-clear HD Radio broadcasting, which is growing dramatically across the country," said Jeff Jury, chief operating officer, iBiquity Digital Corporation, the developer and licensor of HD Radio technology, the only digital technology approved by the Federal Communications Commission for digital AM and FM broadcasting in the United States. "The 820HD represents a significant product offering in the rapidly expanding lineup of HD Radio products available this year."

"With the SoundWorks Radio 820HD, Cambridge SoundWorks is enabling consumers to discover HD Digital Radio in an unbelievably high-quality way," said Peter Ferrara, president and C.E.O. of the HD Digital Radio Alliance. "The Alliance's charter is to accelerate consumer adoption of HD Radio, and we are pleased that Cambridge SoundWorks is a partner in that effort, enabling audiophiles and other discerning consumers to discover the programming diversity and crystal-clear sound quality that HD Radio brings - with no subscription fee."

True to Cambridge SoundWorks' heritage, the SoundWorks Radio 820HD is an acoustic marvel, sounding remarkably smooth and clear. It will fill up even a larger room with rich sound, yet is compact enough to fit easily on a small table. A convenient auxiliary input allows owners the benefit of hearing their MP3, CD, DVD player, or PC playback reproduced with the same degree of clarity and accuracy.

Currently, over 3,000 U.S. radio stations have committed to HD Radio broadcasting. Nearly 1,000 radio stations are currently broadcasting primary signals with the digital HD Radio system, reaching 75 percent of the U.S. population, expanding to 1,200 stations and 90 percent of the population by the end of this year. By the end of this year, the number of stations broadcasting HD2 multicast channels with exciting new music and news formats is expected to grow to 450 covering the top 68 radio markets.

Pricing and Availability
The SoundWorks Radio 820HD retails for $299.99. It will be available for purchase in November at Cambridge SoundWorks' retail locations, at www.cambridgesoundworks.com, or by calling 1-800-FOR-HIFI.

# # #