DENVER, CO, September 13, 2006 - Today at the CEDIA EXPO in Denver, Colorado (Booth #579), Cambridge SoundWorks® introduced a new component HD Radio tuner that will retail for under $300. Using Cambridge SoundWorks' new SoundWorks Tuner 850HD, a custom installer can create affordable, up-to-date systems that include the superior fidelity and enhanced programming of HD Radio™ technology. The SoundWorks Tuner 850HD retails for only $299.99 and will be available for purchase in November. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).

"The custom installer community is a perfect fit for HD Radio technology. The customer base is willing to invest in high quality media, and can appreciate the difference between average and excellent audio and video," said Rob Mainiero, general manager of Cambridge SoundWorks. "Our new SoundWorks Tuner 850HD provides HD Radio at a tremendous value, and is targeted at owners of existing or custom-installed systems. Many of these consumers appreciate HD Radio's fidelity and programming, but can't or won't pay $1,000 or more to add this feature to their systems."

The SoundWorks Tuner 850HD comes configured for rack mounting and features 3 signal outputs (2 digital and 1 analog) for maximum installation versatility. An easy-to-use infrared remote control is included for "line of sight" control. In addition, the tuner features a vocabulary of commands to support remote user interface panels common in custom installation. In addition to its "F" connector input for FM, the SoundWorks Tuner 850HD includes a sensitive external AM antenna on a generously long signal lead, allowing placement away from local sources of AM interference.

"We are very pleased to see a high-quality manufacturer like Cambridge SoundWorks meeting the rising consumer demand for HD Radio products with these new, high-end digital radio receivers," said Peter Ferrara, president and C.E.O. of the HD Digital Radio Alliance. "The Alliance's mission is to accelerate consumer awareness and demand for this technology, and Cambridge SoundWorks is now fully engaged in that process by enabling the most discerning audio consumers to discover HD Radio's crystal-clear sound and exciting new programming."

Complementing its HD Radio tuner, Cambridge SoundWorks also introduced a new addition to its high performance table radio family, the SoundWorks Radio 820HD stereo table radio. Cambridge SoundWorks' award-winning audio performance, intuitive controls and efficient digital technology provide the perfect platform to enjoy HD Radio technology and its programming in a beautiful design that fits nicely on a table top. Special attention was paid to the SoundWorks Radio 820HD to ensure the best possible reception of HD Radio broadcast. A unique-in-class telescoping antenna supports the FM band, while a generously large internal ferrite antenna supports the AM band. As a result, the SoundWorks Radio 820HD will consistently deliver all HD Radio's great new features: FM channels with near-CD quality sound, AM radio with FM-quality sound, and extra HD2 multicast channels featuring expanded formats. Users can also access up-to-the-minute text information, such as artist and song IDs, traffic alerts, sports scores and more. All with no monthly subscription fees required.

Pricing and Availability
The SoundWorks Tuner 850HD and SoundWorks Radio 820HD will retail for $299.99 each. They will be available for purchase in November at Cambridge SoundWorks' retail locations, www.cambridgesoundworks.com, or by calling 1-800-FOR-HIFI.

# # #