ANDOVER, MA - With women actually out spending men in the electronics aisles these days, gadgets - like MP3 players - are at the top of women's wish lists for Mother's Day this year, according to the experts at Cambridge SoundWorks. The Consumer Electronics Association reports that women are expected to account for over half of the estimated $135 billion dollars spent on consumer electronics in 2006.

"Women have taken a lead role in determining what technology-related products make it into the household, especially when it comes to home entertainment," says Laurie Fearing, Cambridge SoundWorks' resident expert on women's buying trends. "We've been studying women's purchasing habits for years. Women want tech products that keep them connected, provide hours of entertainment, are fashionable, and fit into their family's lifestyle."

Fearing outlines some trends that have more and more women shopping - and asking for fun, easy-to-use, fashionable electronics.

• " Entertainment to go. The Creative Zen Vision:M is an MP3 player, video player and photo viewer all rolled into one portable, stylish gadget. It's the perfect gift for ladies that love to listen to music, snap digital photos, or watch TV shows and home movies on the go. Winner of the prestigious "Best of CES" 2006 and "Best in Show" awards, the Zen Vision:M holds up to 15,000 songs, 120 hours of video or tens of thousands of digital photos that can be viewed on its gorgeous 2.5-inch color LCD screen. It also features an FM radio and recorder. Available in five high-gloss colors - black, white, blue, green or pink. ($299.99; us.creative.com, www.cambridgesoundworks.com, Best Buy, Wal-Mart and Circuit City).
• "Music on-the-go. Whether it be a picnic in the park, a day at the beach or a backyard barbeque, give your favorite women the PlayDock™ MP3 transportable speaker to fill any occasion with music. The PlayDock™ MP3 docks all Creative Zen MP3 players, as well as the Apple iPod, and plays uninterrupted, crystal-clear digital music at home or for up to 10 hours on the go with its built-in rechargeable battery. With a built-in powered subwoofer, PlayDockMP3 offers sound so rich and full-bodied it can fill a room or wide open space. ($249.99; us.creative.com, www.cambridgesoundworks.com).
• "For women who love radio. According to Arbitron Inc., over the course of a typical week, radio reaches 94 percent of women over 18 years old. So, women are sure to love the SoundWorks Radio CD, a sleek, stylish tabletop radio that offers the benefits of a larger, full-featured home stereo for enjoying great sound in the kitchen, the den or the bedroom. But don't let its size fool you. The SoundWorks Radio CD will fill an entire room with sound because of its customized 3-speaker design, which includes a built-in powered subwoofer. It plays standard CDs as well as MP3 files on CD-ROM, and has an AM/FM radio that shows station and song information (RDS) where available. Front and rear auxiliary inputs are available so additional audio sources like an MP3 player can be connected. Two alarms and remote control are also included ($349.99; www.cambridgesoundworks.com).
• "Make a fashion statement in your home theater. With more people buying high definition flat panel TVs, home theater systems are being purchased as much for fashion as they are for function. As a result, new virtual surround sound systems, like the SurroundWorks™ 200, that easily blend into a room's décor are very popular with women. Simple and stylish, SurroundWorks 200 uses a single multi-channel center speaker which emulates the surround effect of five or more individual speakers. The SurroundWorks speaker is paired with a powerful subwoofer and a stylish DVD/AM/FM control console. The entire system is wired using just two foolproof connecting cables - so you won't see any wires running across the family room ($999.99; www.cambridgesoundworks.com).

For additional advice on home entertainment products, visit www.cambridgesoundworks.com or call 800-FOR-HIFI to speak with an expert.

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About Cambridge SoundWorks®
Cambridge SoundWorks®, Inc. manufactures over 70 different models of home-stereo, home-theater, multimedia speakers and assorted electronics products. It sells its award-winning stereo speaker products and sound systems, as well as other brands of high-performance audio and video products direct to the consumer through its retail stores, online at www.cambridgesoundworks.com, and through its catalog and Call Center operation at 1-800-FOR-HIFI. Cambridge SoundWorks® has partnerships with some of the country's leading consumer electronics retailers where its products are also sold, including Fry's Electronics, J&R Music and Computer World and Amazon.com. Cambridge SoundWorks® products are also sold globally via parent company, Creative Technology Ltd. - the worldwide leader in digital entertainment products for PC users.

This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. PlayDock and SurroundWorks are trademarks of Cambridge SoundWorks, Inc. All other trademarks are the property of their respective owners.

Cambridge SoundWorks® is a registered trademark of Cambridge SoundWorks®, Inc.and/ or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.