Andover, MA, July 11, 2005 - Cambridge SoundWorks® today introduced the next-generation boom box - PlayDock MP3™, a powerful, transportable speaker system that lets users of select MP3 players bring full amplified sound to any location. With its compact, transportable design, PlayDock MP3 features a convenient dock for select MP3 players, including the Creative Zen Micro, Apple iPod or iPod mini, and Dell DJ and Pocket DJ. And because PlayDock MP3 features an extended life rechargeable battery that lasts for up to 10 hours of playback on a single charge, it can be used cord-free anywhere for sharing music with family and friends. PlayDock MP3 is available today for US$199.99 at Cambridge SoundWorks retail locations and at www.cambridgesoundworks.com.

"PlayDock is known for delivering rich, high fidelity audio with amazing power for a transportable speaker system, and surprisingly rivals the audio quality of a home stereo," said Rob Mainiero, vice president and general manager of Cambridge SoundWorks. "With this much power, you wouldn't expect it to be transportable, but PlayDock MP3 is easy to take wherever you go. It's the most versatile, best-sounding, transportable speaker system available."

Using Cambridge SoundWorks' signature three-driver amplified speaker design, PlayDock MP3 delivers rich, full-bodied sound normally associated with larger stereo systems. Packing a central bass speaker between full range speakers for each stereo channel, PlayDock MP3 delivers the widest frequency response of a portable its size. It features excellent mid-bass, a wide, rich bass response, and full, warm sound output without distortion - with equal proficiency from classical woodwinds to heavy metal blasts. A special stereo-enhancement "wide" function increases the stereo panorama, making PlayDock MP3 ideal for outdoor play.

PlayDock MP3 is so simple and easy to use. Just plug in your Zen Micro or other MP3 player and press the play button. PlayDock MP3 charges select players while they are docked, so they are always charged and ready to go. PlayDock MP3's rechargeable battery offers up to10 hours of cord-free music. The unit also features a convenient carry handle so it can be easily transported.

Pricing and Availability
PlayDock MP3 is available today for US$199.99 at Cambridge SoundWorks' retail locations, on the Internet at www.cambridgesoundworks.com, or by calling 1-800-FOR-HIFI. PlayDock versions are also available to support Delphi's Roady® Satellite Radio receiver. Cambridge SoundWorks, a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF), offers a wide array of home theater, home audio and digital entertainment solutions, including Creative's full line of MP3 players.

About Cambridge SoundWorks®
Cambridge SoundWorks®, Inc. manufactures over 70 different models of home-stereo, home-theater, multimedia speakers and assorted electronics products. It sells its award-winning stereo speaker products and sound systems, as well as other brands of high-performance audio and video products direct to the consumer through its retail stores, online at www.cambridgesoundworks.com, and through its catalog and Call Center operation at 1-800-FOR-HIFI. Cambridge SoundWorks® has partnerships with some of the country's leading consumer electronics retailers where its products are also sold, including Fry's Electronics, J&R Music and Computer World and Amazon.com. Cambridge SoundWorks® products are also sold globally via parent company, Creative Technology Ltd. - the worldwide leader in digital entertainment products for PC users.

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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Cambridge SoundWorks® is a registered trademark of Cambridge SoundWorks®, Inc.and/ or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.