ANDOVER, MA - October 13, 2004 - Local audio/video.
manufacturer and retailer, Cambridge SoundWorks®, predicts that many consumers will have a
difficult time navigating through the countless new technologies available this holiday season.
From high definition televisions (HDTV), digital radios to MP3 players and more, many consumers
are confused about this new gear. Cambridge SoundWorks, which operates retail locations throughout
New England and the San Francisco Bay area, is a wholly owned subsidiary of Creative Technology Ltd
(Nasdaq: CREAF).
"The truth of the matter is that while today's consumer electronics let us experience entertainment in ways we've never done before, the countless new formats and product offerings can make the buying process overwhelming," says Rob Mainiero, vice president of Cambridge SoundWorks. "Cambridge SoundWorks demystifies the shopping process for our customers. Our experienced sales force works with our customers from start to finish - from providing tutorials on the latest technologies like HDTV, going into homes and analyzing their specific needs, to professional installation of their systems."
HD University: HDTV 101
According to Mainiero, one of the most frequently asked question from customers entering Cambridge SoundWorks' retail stores today is "What is HDTV?" To assist them with understanding the new broadcast format, the company has launched HD University, an in-store educational program free to all customers. Scheduled sessions run each Saturday and cover the basics of HDTV - from a general definition of the format to an overview of the new TV technologies available.
Trained A/V Experts: Retail, Phone
or Online
Customers can visit with an A/V Expert at any of the company's
retail locations, or call its Call Center (1-800-FOR-HIFI),
should they have a technical question when they arrive home.
Customers can also schedule appointments for free phone consultations
through the company's Personal Shopper program by visiting www.cambridgesoundworks.com
and logging onto the Personal Shopper icon. An A/V Expert will
contact the customer at the designated time of their choice,
at no cost and with no obligation to purchase. Cambridge SoundWorks'
Personal A/V Experts are available Monday through Friday from
9 AM to 8 PM and Saturdays and Sundays from 10 AM to 6 PM, EST.
The PlayDockXM also has separate amplifiers for each of the
three speakers, providing more output than most portables. It
also has a special stereo-enhancement button labelled "Wide."
The Wide circuit increases the apparent width of the stereo
soundstage even if the user is outdoors.
Home Solutions: In-home, Private
Consultations
Through its Home Solutions program, Cambridge SoundWorks'
Solutions Advisors are available to meet with customers in
their own homes. The free, in-home consultation program strives
to make sense of the individual customer's home entertainment
needs. Solutions Advisors visit a customer's home and, at
no charge, help select the right products for their lifestyle,
space and budget. Customer can schedule an appointment with
a Solutions Advisor by visiting a retail store or by calling
1-800-NEW-HIFI (1-800-639-4434).
Custom Installers: Hook-up without
the Headache
Cambridge SoundWorks' Home Installation Teams are equipped
to handle anything from basic installations to complex, multi-room
audio/video systems. Installers are based on both the East
and West Coast. Customers can schedule appointments at any
retail location, or call 1-800-367-4434, ext. 4800 to find
an installer closest to them
About Cambridge SoundWorks
About Creative
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