Boston Red Sox Name
Cambridge SoundWorks Official Sound Partner
New Programs Increase Fans' Entertainment
Experience at Fenway Park

ANDOVER, MA - April 7, 2004 - The Boston Red Sox announced today that they have teamed with local audio manufacturer and retailer, Cambridge SoundWorks®, naming the company the "official sound partner" of the Boston Red Sox. The partnership introduces the presence of Cambridge SoundWorks' award-winning home-theater gear, including the latest flat panel TVs, throughout Fenway Park. Cambridge SoundWorks will also offer fans special promotions and participate in advertising throughout the season. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF)

Under its new management, the Red Sox are working with companies like Cambridge SoundWorks to enhance the experience of Red Sox fans attending home games. The club expanded the concourse onto Yawkey Way in 2002 and liberated new space while creating the Big Concourse beneath the right-center field grandstand and bleachers in 2003. In 2004, the Red Sox are creating a widened Third Base Concourse as well. These areas have sound and television that keep fans in the game.

"There's nothing quite like watching a Boston Red Sox game at Fenway Park," said Michael Sullivan, president of Cambridge SoundWorks. "We're pleased to partner with our home team and its new management to add to this excitement by bringing their games to life through our home-theater systems."

"The Red Sox are extremely pleased to partner with such a progressive local company," said Sam Kennedy, Vice President, Sales & Corporate Partnerships, Boston Red Sox. "When we went out into the marketplace to seek a partner in this category, we met with several different companies. We immediately recognized that Cambridge SoundWorks was the perfect partner. They share the same vision of enhancing Fenway by preserving what's great about this old ballpark, but also bringing new services and technology to enhance the fans' experience. We're excited to highlight their technology and products in this historic venue, and hope for this to grow into a fulfilling and long standing partnership."

Fenway Park Luxury Suite holders looking to offer their guests the ultimate game viewing experience now have the option to outfit their suites with state-of-the-art home theater systems. Based on suite holder preferences, Cambridge SoundWorks will install the latest surround sound systems and flat panel TVs. Cambridge SoundWorks will also outfit the Premium Club and the .406 Club to improve the sound and entertainment experience in these areas.

The Red Sox will also make available a new Cambridge SoundWorks' Viewing Center in the Park so that all fans attending Fenway games can experience the latest in audio/video technologies. The Cambridge SoundWorks Viewing Center will offer everything including demonstrations comparing high definition TVs to conventional TVs, enter-to-win contests and special fan promotional offers

Cambridge SoundWorks will sponsor select advertising at Fenway Park including LED advertising for the 2004 season and an in-game Video Board feature. Advertisements will also run in the Red Sox Magazine. The company will promote its partnership on its web site at www.cambridgesoundworks.com and through in-store point of sale materials in its New England retail locations.

About Cambridge SoundWorks
Cambridge SoundWorks, Inc. manufactures over 70 different models of home-stereo, home-theater, multimedia speakers and assorted electronics products. It sells its award-winning stereo speaker products and sound systems, as well as other brands of high performance audio and video products direct to the consumer through its retail stores, online at www.cambridgesoundworks.com, and through its catalog and Call Center operation at 1-800-FOR-HIFI. Cambridge SoundWorks has partnerships with some of the country's leading consumer electronics retailers where its products are also sold, including Fry's Electronics, J&R Music and Computer World and Amazon.com. Cambridge SoundWorks products are also sold globally via parent company, Creative Technology Ltd. - the worldwide leader in digital entertainment products for PC users.

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

# # #

This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements

Cambridge SoundWorks, MicroWorks and Newton Series are trademarks or registered trademarks of Cambridge SoundWorks, Inc. or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

Cambridge SoundWorks, Model Twelve and BassCase are trademarks or registered trademarks of Cambridge SoundWorks, Inc. or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com		David Butler XM Satellite Radio 202-380-4317 david.butler@xmradio.com