Cambridge SoundWorks and Harpoon Brewery
Enter into Marketing Partnership
New England-based Retailers to Host
Sampling Events, Contests

MA, March 10, 2004 - Audio manufacturer and retailer, Cambridge SoundWorks®, and The Harpoon Brewery, New England's largest craft brewer, have entered into a joint marketing partnership that will extend benefits to their customers. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).

Starting today, both companies will begin to present customers with sampling and promotional offers on their respective brands. The companies will host private sampling events, joint promotions and will also support each other's programs via in-store and in-box merchandising programs.

"Cambridge SoundWorks and Harpoon Brewery are two locally based, mid-size companies that can work together to grow our customer bases," said Laurie Fearing, Director of Marketing, Cambridge SoundWorks. "This partnership is a nice fit for both of our customers who enjoy and appreciate a quality product. Cambridge SoundWorks sells quality sound and video and Harpoon makes a quality beer. In short, great beer deserves great sound."

The companies will launch their joint initiative with Harpoon Brewery's UFO Sightings promotion. UFO Sightings is a multifaceted promotional program that is meant to establish UFO Hefeweizen as the leading brand in the New England hefeweizen category. Consumers are invited to take a photo(s) depicting a UFO Hefeweizen experience and post it on the UFO website. Photos will be voted on and a winning photographer from each New England state will be presented with Cambridge SoundWorks' award-winning home theater systems. The UFO Sightings program will run from April 1st, 2004 through June 11, 2004.

About Cambridge SoundWorks
Cambridge SoundWorks, Inc. manufactures over 70 different models of home-stereo, home-theater, multimedia speakers and assorted electronics products. It sells its award-winning stereo speaker products and sound systems, as well as other brands of high performance audio and video products direct to the consumer through its retail stores, online at www.cambridgesoundworks.com, and through its catalog and Call Center operation at 1-800-FOR-HIFI. Cambridge SoundWorks has partnerships with some of the country's leading consumer electronics retailers where its products are also sold, including Fry's Electronics, J&R Music and Computer World and Amazon.com. Cambridge SoundWorks products are also sold globally via parent company, Creative Technology Ltd. - the worldwide leader in digital entertainment products for PC users.

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

About Harpoon Brewery
Founded in 1986, the Harpoon Brewery, which has grown over 730% between 1992 and 2002, now produces in excess of 80,000 barrels of beer on an annual basis. The company, which was ranked by Inc. Magazine as one the 500 fastest growing privately owned U.S. companies in 1996 and 1997, currently employs 85 people at its Boston, MA and Windsor, VT breweries. The Harpoon Brewery distributes its products throughout the Northeast. The Harpoon Brewery's line of craft beer features four year-round beers, including its signature Harpoon I.P.A., and four special seasonal selections. In June 2000, the Harpoon Brewery purchased the Catamount Brewery in Windsor, Vermont. And in April 2002, the brewery introduced a new line of handcrafted sodas, Vermont Draft Sodas. For more information contact Liz Melby lmelby@harpoonbrewery.com at (617) 574-9551 ext. 523 or visit their website at www.harpoonbrewery.com.

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This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements

Cambridge SoundWorks, Model Twelve and BassCase are trademarks or registered trademarks of Cambridge SoundWorks, Inc. or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com