Cambridge SoundWorks Products to be Sold at Fry's Electronics Retail Stores
Consumers Able to 'Audition' and Purchase Award-Winning Product Line in Fry's Showrooms

Newton, MA - November 25, 2002 - Cambridge SoundWorks®, a manufacturer and retailer of home theater, home audio and multimedia products, today announced that its award-winning products will be available for sale at Fry's Electronics retail stores. The partnership provides Cambridge SoundWorks with showrooms where customers can 'audition' and purchase its high performance, high value speakers, while complementing Fry's selection of highly acclaimed brands. Cambridge SoundWorks products will be featured at Fry's locations in major western markets including Arizona, California, Texas, and Oregon. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).

"Cambridge SoundWorks originated in 1988 as a manufacturer of high-quality audio components that it sold directly to the consumer. We've been successful with this model and built a name for ourselves selling high performance speakers at great value," said Rob Mainiero, vice president of Business Development, Cambridge SoundWorks. "We entered into our partnership with Fry's because their highly efficient distribution model fits well with ours. Through this partnership, consumers in major western markets are able to 'audition' and purchase the Cambridge SoundWorks brand at Fry's, a destination location for audio/video products and assorted consumer electronics."

Cambridge SoundWorks products will be showcased in Fry's sound rooms and integrated onto the sales floor. An assorted mix of products will be available, including the newly introduced "home theater in a box" line, MegaTheater™. Fry's will also sell Cambridge SoundWorks' Newton Series™, a line of high-end loudspeakers that are affordably priced. Other assorted products including the BassCube® Subwoofer series and Model 12 Transportable Amplified Speaker system will also be featured.

Fry's will promote the Cambridge SoundWorks brand in-store and via its advertising program. Cambridge SoundWorks will support the sale of its products via point of sale materials and customer service and support.

About Cambridge SoundWorks
ambridge SoundWorks, Inc. manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. It is the country's largest factory-direct stereo and home theater manufacturer, selling its award-winning stereo speaker products and sound systems, as well as other brands of high-performance audio and video products via its multiple channels. This includes its retail store locations, online via its Internet-arm www.cambridgesoundworks.com, and via its catalog and Call Center operation at 800-FOR-HIFI.

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

Cambridge SoundWorks is registered trademarks of Cambridge SoundWorks, Inc. in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com