Cambridge SoundWorks’ Introduces MicroWorks II
Personal Entertainment Speaker System
Company Pioneered Concept of Affordable, High Performance Multimedia Speakers

Andover, MA, and Seattle, WA - November 14, 2002 - Cambridge SoundWorks®, a designer, manufacturer and retailer of home theater, home audio and multimedia products, today announced it is now offering Cambridge SoundWorks' award-winning line of speakers and audio systems in Amazon.com's (Nasdaq:AMZN) Electronics store. Through this partnership, Amazon.com further expands its electronics selection with a unique brand, while Cambridge SoundWorks will increase brand awareness with Amazon.com's 30 million monthly visitors. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology Ltd (Nasdaq: CREAF).

Amazon.com customers can access Cambridge SoundWorks' full product line, which includes multimedia speakers, home theater systems, in-wall and outdoor speakers, as well as high-end table radios. Amazon.com will be responsible for processing the transaction. Cambridge SoundWorks will be responsible for product fulfillment, as well as providing product-related information and service to customers through its call center staffed by audio/video experts. Under terms of the agreement, Amazon.com will be paid a percentage of the revenue for Cambridge SoundWorks' merchandise purchased through Amazon.com.

"Cambridge SoundWorks is pleased to partner with one of the most respected e-tailers in our industry," said Michael Sullivan, president of Cambridge SoundWorks. "Like Amazon.com, Cambridge SoundWorks centers its business around providing customers with the best quality products and the highest quality service. Our partnership with Amazon.com aligns with our business philosophy and enables us to expand our brand to a highly sought after customer."

"We're pleased that Cambridge SoundWorks' great selection of home entertainment products is now available to customers at Amazon.com," said Eric Broussard, Amazon.com vice president of partnerships. "Customers can now purchase these award-winning products with the same ease and convenience they've come to expect at Amazon.com."

About Cambridge SoundWorks
Cambridge SoundWorks, Inc. manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. It is the country's largest factory-direct stereo and home theater manufacturer, selling its award-winning stereo speaker products and sound systems, as well as other brands of high-performance audio and video products via its multiple channels. This includes its retail store locations, online via its Internet-arm http://www.cambridgesoundworks.com/, and via its catalog and Call Center operation at 800-FOR-HIFI .

About Creative
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for users of the personal computer and the Internet. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

About Amazon.com
Amazon.com, a Fortune 500 company based in Seattle, Wash., opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.com and sellers list millions of unique new and used items in categories such as electronics, computers, kitchen and housewares, books, music, DVDs, videos, camera and photo items, toys, baby and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living products. Through Amazon Marketplace, zShops and Auctions, any business or individual can sell virtually anything to Amazon.com's millions of customers, and with Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.

Amazon.com operates four international Web sites: www.amazon.co.uk, www.amazon.de, www.amazon.fr and www.amazon.co.jp. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 275,000 movies and entertainment titles and 1 million cast and crewmembers dating from the birth of film to 2005.

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This announcement relates to products launched in the United States of America. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements

Cambridge SoundWorks, MicroWorks and Newton Series are trademarks or registered trademarks of Cambridge SoundWorks, Inc. or Creative Technology Ltd in the United States and/or other countries. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com