Cambridge SoundWorks Products to be
Sold at J&R Music and Computer World Megastore
J&R Becomes New York Showroom for Cambridge SoundWorks' Product Line

NEWTON, MA and New York, NY — May 17, 2001 — - Cambridge SoundWorks®, a manufacturer and retailer of home theater, home audio and multimedia products, and J&R Music and Computer World, the country's largest independently-owned computer, music and electronics megastore, today announced that Cambridge SoundWorks' award-winning products will be available for sale at J&R's retail complex in New York. The partnership provides Cambridge SoundWorks with a showroom where customers can 'experience' and purchase its high performance, high value speakers, while complementing J&R's selection of highly-acclaimed brands and furthering product differentiation. Cambridge SoundWorks is a wholly owned subsidiary of Creative Technology, Ltd (Nasdaq: CREAF).

"For thirteen years Cambridge SoundWorks has sold quality speakers and systems directly to the consumer, crafting a formula that combines high value and high performance," said Michael Sullivan, president of Cambridge SoundWorks. "J&R's highly-efficient operation adds a new dimension to that formula, and exposes Cambridge SoundWorks products to the vast audience of New York City retail buyers, allowing us to gain share in one of our largest markets."

J&R Music and Computer World will feature assorted Cambridge SoundWorks products. This includes surround sound systems, speakers and subwoofers, and related music systems such as its highly acclaimed Model88?CD Table Radio by Henry Kloss. Also featured is Cambridge SoundWorks' newly introduced Newton Series®, a line of high-end loudspeakers that are affordably priced.

"Creating a Cambridge SoundWorks section at J&R is part of our commitment to assessing our customers' needs and delivering the highest quality products at reasonable prices," said Rachelle Friedman, co-founder and CEO of J&R Music and Computer World. "We are thrilled to add their outstanding line of products to our selection."

J&R will promote the addition of the Cambridge SoundWorks brand in its megastore with a kick-off advertisement in the Sunday, May 20 edition of The New York Times.

About Cambridge SoundWorks
Cambridge SoundWorks, Inc. manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. It is the country's largest factory-direct stereo and home theater manufacturer, selling its award-winning stereo speaker products and sound systems, as well as other brands of high-performance audio and video products via its multiple channels. This includes its retail locations, online via its Internet-arm www.cambridgesoundworks.com, and via its branded cambridgesoundworks.com catalog and Call Center operation at 800-FOR-HIFI . Information on Cambridge SoundWorks' products is also available at www.cambridgesoundworks.com.

About J&R Music and Computer World
J&R Music and Computer World is New York's destination megastore for consumer electronics, computers and music with over 300,000 square feet of retail space and over 400,000 products. In 30 years, they have achieved unparalleled expertise in retail, mail-order and online sales, attracting millions of customers by offering the newest technology, largest selection, lowest prices and outstanding customer service. Thousands of customers flock to their retail store location in downtown New York City every day.

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Cambridge SoundWorks, Model88 and Newton Series are trademarks of Cambridge SoundWorks, Inc. All other brand names and products mentioned herein are either registered trademarks or trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com		J&R Music and Computer World Rachel Carr / Michael Paluszek Dan Klores Associates, Inc. (212) 981-5241 / (212) 981-5149 rachel_carr@dkcnews.com / michael_paluszek@dkcnews.com