ambridgesoundworks.com Named One Of PCMagazine's "TOP 100 WEB SITES" For Third Time

NEWTON, MA — March 1, 2001 - cambridgesoundworks.com, the Internet-arm of Cambridge SoundWorks®, a multi-channel audio and video manufacturer and retailer, was recognized for the third time by PCMagazine as one of its "Top 100 Web Sites." In its recent "The Infrastructure Behind the Top 100 Web Sites" ranking (March 6, 2001), PCMagazine's editors selected and tested leading Web sites based on infrastructure criteria including design, performance, security and usability. cambridgesoundworks.com was specifically commended for its usability and security. Cambridge SoundWorks is a wholly owned subsidiary of Creative (Nasdaq: CREAF).

"We are honored to be continually recognized by PCMagazine's editors as one of their 'Top 100 Web sites,'" said Michael Sullivan, president of Cambridge SoundWorks. "This recognition is particularly pleasing as it highlights our overall goal - to create a pleasant, secure shopping experience and build trust with our customers. By concentrating on and investing in infrastructure issues like site performance and security, we're able to accomplish this goal."

About Cambridge SoundWorks
Cambridge SoundWorks manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. It is the country's largest factory-direct stereo and home theater manufacturer, selling its award-winning stereo speaker products and sound systems in its retail locations operating throughout the United States, at 800-FOR-HIFI and online via sister company www.cambridgesoundworks.com. Information on Cambridge SoundWorks' products is also available at www.cambridgesoundworks.com.

About cambridgesoundworks.com cambridgesoundworks.com is a multi-channel retailer specializing in audio and video products. cambridgesoundworks.com's offline and online channels include the www.cambridgesoundworks.com Web site and the branded cambridgesoundworks.com catalog. cambridgesoundworks.com also leverages its relationship with stereo and home theater manufacturer and retailer, Cambridge SoundWorks, featuring its award winning line of high-performance speakers and electronics, as well as other brands of high-performance audio and video products. Created to set the standard for customer service in the audio/video entertainment category, cambridgesoundworks.com offers leading brands, valuable information, and advice from audio/video and home electronics experts online and via its Call Center (1-800-FOR-HIFI ). cambridgesoundworks.com has been named one of the "Top 100 Web Sites" by PC Magazine, one of the "Best Sites on the Web" by TIME Digital, and received a "Best Site Award" from Computer Shopper Magazine. Gomez Advisors has also rated cambridgesoundworks.com #1 in customer confidence.

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cambridgesoundworks.com is a trademark of cambridgesoundworks.com in the U.S. and other countries. Cambridge SoundWorks is a registered trademark of Cambridge SoundWorks in the U.S and other countries. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com