ambridge SoundWorks Continues National Expansion; Announces New Retail Locations in New England, California

ANDOVER, MA - April 13, 2004 - Cambridge SoundWorks (CSW), a retailer and manufacturer of home theater, home audio and multimedia products, today announced the grand opening of its newest retail store in Kittery, Maine, and a lease signing for an additional retail location in San Ramon, California. The opening of the Kittery and San Ramon stores is the second CSW expansion announcement in the past few months. In August the company opened its North Reading, Massachusetts store, and plans to open additional locations throughout the year.

Cambridge SoundWorks is a sister company of cambridgesoundworks.com, a multi-channel retailer that features the award-winning line of Cambridge SoundWorks home audio, home theater and multimedia products, as well other brands of high-performance audio and video products, and is a wholly owned subsidiary of Creative (Nasdaq: CREAF).

CSW's new 2,810 square foot Kittery store opened in early October, while the San Ramon location, which will feature over 3,124 square feet of retail space, is scheduled to open in November. Both sell the Cambridge SoundWorks product line, as well as other leading brands such as Sony, Marantz, Samsung, Onkyo, Panasonic, JVC, and Harman Kardon.

"The addition of our Kittery and San Ramon stores further serves to solidify Cambridge SoundWorks' brand in the New England and California regions," said Sid Newman, Director of Sales & Marketing, Cambridge SoundWorks. "Our goal is to continue to expand into targeted, high-traffic areas that drive our business forward."

Cambridge SoundWorks is a sister company of cambridgesoundworks.com, a multi-channel retailer that features the award-winning line of Cambridge SoundWorks home audio, home theater and multimedia products, as well other brands of high-performance audio and video products, and is a wholly owned subsidiary of Creative (Nasdaq: CREAF).

CSW's new 2,810 square foot Kittery store opened in early October, while the San Ramon location, which will feature over 3,124 square feet of retail space, is scheduled to open in November. Both sell the Cambridge SoundWorks product line, as well as other leading brands such as Sony, Marantz, Samsung, Onkyo, Panasonic, JVC, and Harman Kardon.

"The addition of our Kittery and San Ramon stores further serves to solidify Cambridge SoundWorks' brand in the New England and California regions," said Sid Newman, Director of Sales & Marketing, Cambridge SoundWorks. "Our goal is to continue to expand into targeted, high-traffic areas that drive our business forward."

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com