Celestion Names cambridgesoundworks.com as Exclusive Online E-Tailer

NEWTON, MA — October 7, 1999 - Celestion America, one of the world's oldest loudspeaker companies, and cambridgesoundworks.com, sister company to Cambridge SoundWorks and a wholly owned subsidiary of Creative Technology, Ltd. (Nasdaq — CREAF), announced today an exclusive agreement where cambridgesoundworks.com will be the first and only e-tailer of Celestion products.

cambridgesoundworks.com is a newly-redesigned and re-launched website that sets new standards of service and interactivity for customers purchasing high-quality home entertainment products online. Not only is it the Internet's most comprehensive site (from an editorial content, consumer policy, and product selection perspective), but its navigation is designed to fill the needs of all consumers — from the novice to the most advanced audiophile. cambridgesoundworks.com also features the Internet's friendliest consumer protection policies including free shipping*, a 45-day total satisfaction in-home trial guarantee (with free return shipping*), E-matic™ price protection, and E-xtended™ warranty protection.

"We have been hesitant to enter the online market due to the lack of customer support offered by e-tailers," said Rob Ain, executive vice-president for Celestion America. "We were impressed when we saw what cambridgesoundworks.com was doing to reinvent the online customer experience for consumers. They have a tremendous awareness of the Internet consumer, and an incredible heritage in serving the high-end audio market — it's a natural to have our name associated with their service."

"We are honored that a company so rich in tradition as Celestion has named us as their exclusive online retailer." says Tom Hannaher, cambridgesoundworks.com vice-president of merchandising. "Celestion loudspeakers are among the finest offered at any price. The audiophile critics rave about them — and so do we. In a time when most websites focus only on entry-level commodity items, I'm proud to offer a premium line like Celestion at cambridgesoundworks.com."

About Cambridge SoundWorks
Cambridgesoundworks.com, a wholly-owned subsidiary of Creative Technology, Ltd., is the ultimate authority and provider of online home entertainment products, making the shopping experience the most satisfying and most positive one consumers can have when purchasing home audio and home video products. cambridgesoundworks.com, sister company to Cambridge SoundWorks, was created to provide its online customers the world's leading brands of consumer electronics for home entertainment. With extensive selections, valuable information and exceptional advice from the finest collection of audio, video, and home electronics experts, cambridgesoundworks.com can deliver the goods that best fit the customer's needs.

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ambridgesoundworks.com is a trademark of cambridgesoundworks.com in the U.S. and other countries. Cambridge SoundWorks is a registered trademark of Cambridge SoundWorks in the U.S and other countries. All other products mentioned herein are trademarks of their respective owners and are hereby recognized as such.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com