cambridgesoundworks.com Ranked #1 for Customer Confidence by Gomez Advisors; Receives "Best Site Award" from Computer Shopper Magazine
ambridgesoundworks.com Recognized for Customer Service and Customer-friendly Policies

NEWTON, MA — September 21, 2000 - cambridgesoundworks.com, a multi-channel retailer specializing in audio and video products, today announced it has received two industry accolades which highlight its customer service features and policies. Gomez Advisors, the premier provider of e-commerce decision support and online customer experience measurement, ranked cambridgesoundworks.com number one for "Customer Confidence" in its Fall 2000 Internet Electronics Scorecard. Computer Shopper Magazine also awarded the site a "Best Site Award" (October 2000). cambridgesoundworks.com is a sister-company to stereo and home theater manufacturer and retailer, Cambridge SoundWorks®, and is a wholly owned subsidiary of Creative Technology Ltd. (Nasdaq: CREAF).

In its Fall 2000 Internet Electronics Scorecard, Gomez recognized cambridgesoundworks.com for its quick and accurate responses from customer service-chat sessions, emails and telephone calls, as well as its customer-friendly policies (such as its 45-day satisfaction guarantee). cambridgesoundworks.com was specifically commended for the expertise provided by its trained staff of audio/video professionals. Computer Shopper Magazine noted that it awarded cambridgesoundworks.com its "Best Site Award" because of its unique features and policies 'that set it apart from competing online consumer electronics stores'; such as its "E-matic" Low Price Guarantee, which automatically refunds customers if products purchased at cambridgesoundworks.com are advertised lower by an authorized stocking retailer.

"cambridgesoundworks.com has a 12-year heritage in providing customers with expert advice and guidance in audio/video entertainment, dating back to our origins with Cambridge SoundWorks," said Michael Sullivan, president, cambridgesoundworks.com. "We're especially pleased to be recognized by both Gomez Advisors and Computer Shopper Magazine in the areas of customer service and customer policies as it relates directly to our overall goal as a company; to provide a level of advice and service that builds trust with our customers."

cambridgesoundworks.com is consistently recognized by the industry for its high level of customer service and expertise in the category. The site has been named one of the "Top 100 Web Sites" by PCMagazine, whose editors commended the company for its high-end selection, customer service and consumer protection guarantees, as well as for its online experts. cambridgesoundworks.com has also been named one of the "Best Sites on the Web" by TIME Digital, and receives high ratings for its customer service by BizRate.

About Cambridge SoundWorks
cambridgesoundworks.com is a multi-channel retailer of consumer electronics and home entertainment products. cambridgesoundworks.com's offline and online channels include the www.cambridgesoundworks.com Web site and the branded cambridgesoundworks.com catalog. cambridgesoundworks.com also leverages its relationship with stereo and home theater manufacturer, Cambridge SoundWorks. Created to set the standard for customer service in the consumer electronics/home entertainment category, cambridgesoundworks.com offers leading brands, valuable information, and advice from audio/video and home electronics experts online and via its Call Center (1-800-FOR-HIFI ). cambridgesoundworks.com has been named one of the "Top 100 Web Sites" by PC Magazine and one of the "Best Sites on the Web" by TIME Digital.

About Creative
Creative Technology Ltd (NASDAQ: CREAF), a global leader in PC entertainment products, expands the power of the personal computer with Personal Digital Entertainment (PDE) solutions, comprising desktop products, Internet appliances and Internet applications and services. Leveraging in-house technology, partnerships and value-added investments, Creative markets its solutions to consumers and system integrators, with worldwide distribution through traditional marketing channels, OEMs and the Internet. Creative's mission is to expand upon its leadership role in PDE, utilizing innovative technology, broadband and leading-edge designs for technically progressive consumers and entertainment enthusiasts. Explore PDE at www.creative.com.

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*Polices and e-commerce features are subject to change and to certain conditions. Please see our Web site for specifics.

This announcement relates to products and services being launched in Singapore. The product names, contents, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements.

cambridgesoundworks.com is a registered trademark of cambridgesoundworks.com in the U.S. and other countries. Cambridge SoundWorks is a registered trademark of Cambridge SoundWorks in the U.S.

CONTACT INFORMATION:
Maria Cataldo Cambridge SoundWorks 978-623-4400 x272 mcataldo@cambridgesoundworks.com