Cambridge SoundWorks was founded in 1987 with the specific mission to design and manufacture high quality, high performance loudspeakers and audio products to be marketed directly to the consumer. From its inception, the company's success was significant and its products received critical acclaim.

The company started as an inventive direct marketer and went on to form its catalog business. Cambridge SoundWorks opened its first retail showroom in Newton, Massachusetts in 1991. The unique selling formula developed in its first store proved successful and eventually spawned the opening of 30 showrooms in New England and metropolitan San Francisco. Cambridge SoundWorks would become one of the first companies to sell consumer electronics on the Internet.

Today, Cambridge SoundWorks manufactures over 60 different models of home stereo, home theater, multimedia speakers and assorted electronics products. These products, along with other major brands of high-performance audio and video components, are sold through its retail locations, online at www.cambridgesoundworks.com, and via its national catalog and Call Center operation at 800-FOR-HIFI . Cambridge SoundWorks products are also sold globally via parent company, Creative Technology Ltd., the worldwide leader in digital entertainment products for the personal computer and the Internet.

Long Standing History of Product Innovation
In 1994 Cambridge SoundWorks introduced the first high performance powered loudspeaker system that could be attached to any product with a headphone jack, including personal computers equipped with sound cards. The acceptance of this product from the PC arena was unprecedented in the speaker category and resulted in the company's products quickly establishing the reference standard for PC multimedia speakers.

In 1996, as a result of the broad success of Cambridge SoundWorks' multimedia product line, Creative Technology approached the company with a joint venture opportunity. Cambridge SoundWorks would design and manufacture a line of affordable, desktop multimedia speakers to be marketed under the Creative brand. In addition to the OEM relationship, Creative became the exclusive worldwide distributor for the Cambridge SoundWorks line of multimedia products.

This joint venture would lead to the acquisition of Cambridge SoundWorks in 1997 by Creative. Supported by the combined R&D, engineering, manufacturing and distribution resources of the two companies, the Cambridge SoundWorks brand quickly achieved a 25% market share position in the multimedia speaker category and has held the number one market share position in the U.S. and Europe ever since. Cambridge SoundWorks has entered OEM partnerships with IBM and Gateway, which have resulted in speaker sales numbering in the millions of units. In tandem with the growth of its multimedia line, Cambridge SoundWorks' line of home audio and home theater speakers has enjoyed continued sales growth.

Cambridge SoundWorks has the ability, through its vast engineering and R&D resources, to design and manufacture products that meet the demands of today's marketplace. In addition to the right products at the right price, the company offers a sophisticated Tech Support and Customer Care organization, and an experienced, dedicated management team.